209. What Top Brands Will Pay Creatives For In 2025 & Future Content Trends w/ Jordy Merry of @zorali
In today's episode Joey sits down with Jordy Merry - the Narrative Architect at Zorali, aka the head of content. Jordy shares his journey behind building out the content & strategy for the rapidly growing outdoors brand Zorali.
We talk about the balance between creativity and data-driven strategies when building content, emphasizing the need for brands to act as media companies, building a unique creator voice, aligning with brand values, the differences between creating paid and organic content and what brands want from a creative.
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Shop Zorali - https://www.zorali.com
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