153. Brand Founders Spill The Secrets For Working With Brands, The Truth About Content Brands Are Dying For & The Chaotic Story of Zorali w/ Cam & Elise Greenwood

Season #1

Are you a photographer or videographer with a dream of working with adventurous, outdoor brands... but feel massively intimidated? You view the brand world as a massive, corporate structure that feels impenetrable?

Well, here to burst your bubble (in a great way), are Cam & Elise Greenwood - owners of Zorali, one of the fastest growing outdoor companies in Australia. And guess what: they're wildly successful, brilliant and also young, fun & highly approachable.

They founded Zorali 4 years ago with the dream of creating a brand that got people into the outdoors more often. And it's working: they just celebrated their first million dollar month as a brand and host a variety of outdoor excursions for their community. They are B-Corp Certified and are rapidly growing.

We hit Cam and Elise with all the questions creatives who want to work with brands are dying to ask brand owners:  

  • How does a creative get their foot in the door on working with outdoor brands?
  • What should be in an introductory email that would elicit a response from you? What would be a turn-off?
  • Where do you budget most of your dollars when it comes to working with creatives?
  • How can someone build a relationship with a brand that's longterm?

Cam and Elise give incredible answers and we promise you.. after this episode you'll feel 10x more confident in your approach to working with brands. You're gonna love it.

Elise's Favorite Product: Zorali Women's Zip Off Pants

Cam's Favorite Product: Highlands 2-Person Tent

Shop All Zorali at www.zorali.com

Follow @zorali @elisegreenwood_ @camgreenwood

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